Rebranding the Toledo Symphony

The Toledo Symphony was in need of a refresh to reinvigorate its brand. After years of scattered design concepts, it was time to think bigger, more long-term. With an in-house graphic designer, we elevated the sophistication of the brand by going black and white with pops of color to catch the eye. What I loved about this multi-year look was how nimble and flexible it was. The design grew as audiences grew, and by year 4, the musicians featured on the covers of brochures, program books, and other collateral came to life in crisp technicolor.

My role: brand strategist, marketing strategist, design director, project manager, copywriter